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design projects
through the years
paid media rollout
Increase search terms of Dr. Martens tassel loafer
Romanticise the quality and design of the product
paid media rollout
& logo design
Drive awareness & association of the term BUZZ
Be as bold as the product design & ethos
paid social, display
always on system
Create a clean design system to run across commercial stories, that will create a bridge from our old identity to a ‘project’ being released in AW26
paid social
DM's X Wednesday
Drive sign ups for CDP
Provide quick conversion opportunities to purchase
Use the name to drive sell-through
paid social, display
Key Takeaways:
This boot is 65 years old
This boot is all about craftsmanship
Objective:
Test the response on
graphic treatment vs. performance
OOH
Introduce the world to a DM's rain boot. Sites based in NY & LDN
Objective:
Drive association & recall on the rain boot
